This process is related to the choice of whether to see a film in Imax - remember the confusing, seven-option rollout of Denis Villeneuve’s Dune? It’s a similar deal here but at a much larger, less immediately perceptible scale. As THR notes, it’s typical for hundreds of discrete versions of Marvel films to be sent to theaters, though 600 is the most they’ve sent. For reference, more than a thousand versions of Avatar: The Way of Water were sent to theaters for its release. Preparing cuts tailored to the sound, local languages, aspect ratios, and screen sizes permitted by theaters has become part of the worldwide release process.
To the casual moviegoer, it may seem like the simplest thing in the world to switch on a projector and hit play, but as we’ve reported before, theaters are more complicated than that, and no studio exec wants the release of a $250 million franchise film to go visibly awry. So wherever you go to see it, you’re gonna see the best version.” “It’s definitely the most complex delivery Marvel’s ever done,” Evan Jacobs, Disney’s VP of Finishing and Stereo, told The Hollywood Reporter, and Disney wants theaters to “maximize their screen size for the audience. Releasing hundreds of versions of the same film to theaters isn’t unusual these days - if we’re talking about big-budget, effects-driven blockbusters. This isn’t a Blade Runner or Brazil situation, thankfully. The Guardians film you see in one theater won’t be the same as one you watch in another.
3 promotional tour is going for broke: Last month, director James Gunn dropped the entire movie soundtrack in a Spotify playlist, then revealed that Chris Pratt is capable of saying the word “fuck.” (Congrats to all who celebrate!) Gunn now has a new revelation: When his new movie hits theaters this weekend, fans will be watching one of apparently more than 600 distinct versions of it.
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